What does suggestive selling involve?

Excel in your Chartered Financial Analyst Level I exam. Study with tailored multiple choice questions and detailed explanations. Be prepared for success!

Suggestive selling is a sales technique where a salesperson or service provider recommends additional items or upgrades to enhance a customer's experience or increase the value of their purchase. Choosing to mention items you like, as well as upsizing other items, aligns perfectly with the concept of suggestive selling. This approach helps create a personalized experience for the customer, often leading to increased satisfaction and potentially higher sales volume.

In this context, recommending complementary items or suggesting larger sizes provides the customer with more choices and can enhance their overall experience. It allows the service provider to take advantage of the opportunity to not merely fulfill customer needs but also to anticipate and elevate their expectations through tailored recommendations. This makes the correct choice embody the essence of suggestive selling, focusing on enhancing the customer experience and facilitating higher spend without limiting suggestions to just one category or type of item.

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